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Mercedes-Benz A45 AMG shows up to fight the hottest hatches [w/videos]

Fun coincidence. On the same day that Audi announces the unveiling of its new S3 Sportback at the Geneva Motor Show, Mercedes-Benz steals the spotlight by confirming that the all-new A45 AMG will also receive its official debut early next month. Starting life as the entry-level A-Class hatchback, the A45 AMG gets the full AMG treatment, which includes numerous performance, handling and styling upgrades.
Under the hood sits an AMG-tuned 2.0-liter turbocharged I4 breathing through a sport exhaust system helping the five-door produce 360 horsepower and 332 pound-feet of torque. This engine is paired to a seven-speed AMG dual-clutch transmission and power is sent to the ground using 4Matic all-wheel drive. Mercedes-Benz says that the A45 AMG will be able to accelerate from 0-60 miles per hour in under 4.5 seconds and it will have a top speed of 155 mph; in the land of hot hatches, it doesn't get much hotter than that. For added performance and handling, AMG has retuned the A-Class' suspension and steering systems and equipped The A45 with a three-stage stability control system that is specific to this car.
Surprisingly, the exterior styling of the A-Class was already sporty enough that the new model doesn't receive too many changes to become the A45 AMG. The biggest alterations include black accents to the chin spoiler, rocker panels and mirror caps, black wheels with red-painted brake calipers and rectangular dual exhaust outlets. Inside, it doesn't take a trained eye to spot the differences. The flat-bottomed sport steering wheel and the numerous red accents throughout the cabin (including the seatbelts!) really help to make this AMG interior stand out; front passengers will also get sport bucket seats that appear to be more than supportive enough for even the most spirited driving conditions.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

2015 Mercedes C-Class order guide leaked

We may not have an official starting price for the 2015 Mercedes-Benz C-Class, but as of right now, we can tell you about all the options for the eagerly anticipated new luxury sedan.
Benz Report has the entire order guide for the C-Class, with breakdowns from package pricing to how many different colors, wheel designs and lighting configurations will be available when the new model hits dealers later this year. As we mentioned in our initial review of the C-Class, there will be a pair of engine options, with the now familiar 2.0-liter, turbocharged four-cylinder available in both rear- and all-wheel-drive configurations and a 3.0-liter, twin-turbocharged V6, which can be had in all-wheel drive, only.
From there, though, the available options are impressive. Much like it does on the current car, Mercedes is offering a pair of packages that sort of define the entire car. With the C300, buyers will have the choice of either a Sport or Luxury package in addition to the base trim, while C400 buyers are limited to the Sport model.