Nissan Gt-r Premium Coupe 2-door on 2040-cars

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Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?

Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.

Nissan gives us the business on the art of clay modeling

The team from The Dashboard recently stopped by the Nissan Technical Center in Japan for a look at what exactly goes into creating a full-scale clay model. While automakers have been using clay bucks for decades, designers and engineers are now combining computer renderings and hand-sculpted clay models to determine how a new vehicle will look in our world. Engineers use specially formulated clay kept warm in an oven to bring the body panels to life. They then coat the clay in a thin plastic film to add body color for the final look.
By the time everything is said and done, workers may have hundreds of hours in the model's creation. So, what happens when the company no longer needs the buck? They get scrapped. Someone comes in and dismantles the whole creation. We presume that action is set to the wailing tears of everyone who had a hand in building the model. Check out the video below for a closer look.