Porsche 356 on 2040-cars

Auto blog

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche Cayenne shows a bit more face, plug-in spotted

Porsche was first rumored to be working on a plug-in hybrid (PHEV) version of the Cayenne over a year ago. However, we had never seen it, until now. The new model was caught almost completely undisguised while testing. In another stroke of luck, we got a glimpse of the upcoming facelift for Porsche's SUV (pictured above) as well.
According to the spy shooter, it was windy during the cars' cold weather testing. The cover blew off of the facelifted Cayenne, and there was enough time to snap these pictures before it could be hidden again. The changes are all quite minor but jive with what we saw the last time it was spied. The rear still wears some cladding but is expected to be hiding lights similar to the Macan.
The second gallery shows off the upcoming Cayenne PHEV. It looks nearly identical to the standard model, except for the extra panel on the driver's side of the car that hides the electric port. One image even shows the car plugged in. The new version is expected to use the same supercharged 3.0-liter V6 and 9.4-kilowatt-hour lithium-ion battery pack with a combined 416 horsepower and 435 pound-feet of torque from the Panamera S E-Hybrid. We enjoyed the system when we tested it last year. It's rumored to debut on the SUV sometime this year.

Remembering Porsche's illustrious Le Mans history

Not only does this weekend mark the running of the 82nd 24 Hours of Le Mans, it will also see the return of one of the race's most venerable brands to the top tiers of endurance racing. Porsche will campaign its first top-flight car since the 1998 911 GT1-98, the 919 Hybrid, at this weekend's race, in the hopes of knocking off its corporate rival, the dominant Audi team.
To understand just what a win for the 919 would mean, though, you need to look back on the intrinsic connection between the Circuit de la Sarthe and Porsche. It's a history that spans decades, dating back to the team's first win in 1970.
XCar has a great video on that history. At 25 minutes, it's a bit on the long side. Then again it is the Friday before Le Mans. Take a look below for the video.