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Porsche to only build next Panamera in Leipzig?

Manufacture of the next-generation Porsche Panamera could be moving, if a report from Reuters is true. The current-generation Panamera range has its bodies welded together and painted at a Volkswagen facility in Hanover before being shipped to Leipzig where final assembly takes place.
According to Reuters, Porsche is looking to cut VW out of the equation and focus production of the Panamera in Leipzig. While this could cost 800 of the 14,300 workers at Hanover their jobs, it's not entirely clear what Porsche stands to gain by the move. It recently invested 50- million euros (about $680 million at today's rates) on a paint and body shop for its Leipzig factory, ostensibly so the facility could have Macan production underway by that car's spring 2014 on-sale date. If the facility was also designed with next-generation Panamera production in mind, then Porsche's decision to put all of its eggs in one basket could make a lot of sense. It currently ships the semi-completed Panameras from Hanover to Leipzig, a distance of around 160 miles by road, and presumably it's a costly and time-consuming process.
The Leipzig factory produced 27,000 Panameras last year, although it's unclear just what its production capacity really is. Besides the Panamera and the upcoming Macan, the factory also builds the Porsche Cayenne.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

The 2014 Ruf RCT offers rear-drive action with 911 Turbo fun

Ruf has 37 years of experience of turning Porsches into even higher performance machines. For the 2014 Geneva Motor Show, it's unveiling the RCT, or Ruf Carrera Turbo, which offers power to split the difference between Porsche's 911 Turbo and Turbo S models.
The RCT starts with a unique body kit with a new front air dam and drastically changed rear deck that combines both a small spoiler and air intake. Power is provided by a twin-turbocharged, 3.8-liter flat-six with 525 horsepower and 502 pound-feet of torque paired to either a seven-speed manual or seven-speed dual clutch transmission. That gives the Ruf a 5-hp and 15-lb-ft advantage over Porsche's own Turbo but is still less powerful than the full Turbo S. The RCT sprints to 62 miles per hour in 3.5 seconds and to a top speed of 196 mph.
However, the Ruf's big advantage is that it offers buyers the choice of either rear-wheel drive or all-wheel drive, while Stuttgart's turbo models are only available spinning all four wheels. The RCT can also offers upgrades like an integrated roll cage and custom suspension packages, should the buyer be so inclined to splash out on racing kit.