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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Russians create Toyota Land Cruiser ice sculpture with full interior

The Toyota Land Cruiser is a pretty hot model around the world. But it took the Russians to make it cool. We have few hard, cold facts and only small slivers of information about these photos, but it seems the icy Toyota was part of the International Snow & Ice Festival in Perm, Russia.
Artists took a huge chunk of ice and shaved it down to the temporary art installation you see here. The sub-zero SUV comes complete with a full interior accessed by the (permanently frozen open) driver's side door. The steering wheel and seats look to be upholstered in, well, dirt. With the back seats removed, the frigid four-door is a pretty slick ride in which to chill out.
Just a thought, but wouldn't a Toyota Tundra have been more appropriate? See the gallery for more photos.

Toyota mulling more Tundra, Tacoma capacity in TX

Toyota may be expanding its pickup truck production at its San Antonio, TX factory following calls from dealers for more Tacoma and Tundra models, according to a new report from Automotive News.
The San Antonio plant is currently able to produce 250,000 trucks on two shifts with overtime, while a secondary facility in Tijuana, Mexico can build an extra 50,000 Tacomas. Despite this capacity, and the fact that Tundra is a slow seller relative to the full-size trucks from Ford, Ram and Chevrolet/GMC (not to mention the Tacoma being part of a segment with diminishing sales), Toyota franchisees apparently can't get enough of the trucks.
"Dealers are telling us they could sell more Tacomas and Tundras," said Bill Fay, the general manager of the Toyota Division. "We are evaluating our footprint and capacity." According to AN, Toyota has moved over 248,000 trucks through November.