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Toyota RAV4 "Adventure" brings the butch

Just last week, your humble author had a 2013 Toyota RAV4 in his garage, and he couldn't help noting that even in mid-level XLE trim, its aesthetics lacked oomph, due in large part to its cheap-looking black bumpers and airy-looking wheel wells. Judging by the RAV4 "Adventure" on display at the Geneva Motor Show, someone at Toyota must've been thinking the same thing.
With Japan's biggest automaker understandably focused on bigger reveals, information on this butched-up softroader has proven to be hard to come by, with no press materials whatsoever. We don't even know if this is a pure concept or if it's actually being considered for production. Either way, we approve. The 20-inch dark-finish alloys probably don't do much for ride quality, but they certainly look nicely aggressive, as does the new lower fascia with its prominent lower lip. Other changes include beefier wheel arches, side rails, headlamps with integrated LEDs, twin-element fog lamps and mesh grille inserts. All of the changes are quite well integrated - enough so that the Adventure largely avoids looking like a SEMA refugee in person.

Toyota demos its TRD Pro Series line [w/video]

With a rich history of creating off-road worthy trucks and SUVs and a somewhat bland impression of its brand overall, Toyota has wisely created a line of TRD Pro Series vehicles to spice up its showrooms and newly engage customers. Debuting at this year's Chicago Auto Show before rolling into dealers this fall, the TRD-tuned vehicles include the 4Runner, Tacoma and Tundra, all with added rough-road gear and amped-up looks.
The TRD Pro Series trucks might end up, in many cases, as lifestyle accessories for outdoorsy types, but that doesn't mean they're all show. TRD springs and Bilstein dampers are set up for off-road performance, while skid plates will protect the softish underbellies of these would-be rock-crawlers. The trio all get lifted over stock height, as well, with two-inch gains for the Tundra and Tacoma (lovingly referred to as "Taco Supreme" in the Toyota press release), and an inch-and-a-half rise for the 4Runner.
We detailed all of the changes to the Pro Series vehicles in our original announcement post, and you'll also find more granularity of information in the Toyota press release below. Before you dive in, however, be sure to take in our set of live, action-packed images from the Chicago Show floor.

Tesla now California's top automotive employer

Tesla has knocked off Toyota as the biggest auto employer in the state of California, employing over 6,000 people to the Japanese company's 5,300. That lead is only likely to grow, as the EV manufacturer prepares to add another 500 jobs by the end of the year, and as Toyota begins its relocation to its new North American headquarters in Texas. The news comes barely a week after the company announced a $50 million loss during the first quarter of 2014.
Tesla's statewide employment could be set to double, beyond even 6,500 people, if it follows through on rumors to construct its eagerly awaited gigafactory in the Golden State. The $5-billion venture could add another 6,500 employees, making Tesla not just the largest automotive employer in the state, but making it one of the largest employers in the state full stop.
The investment of Tesla and its founder (and real-life Tony Stark), Elon Musk, has been substantial. The company has added 3,000 employees in the state since 2013, reopening the Toyota and General Motors joint-venture factory that use to be known as NUMMI in 2009 and constructing a design studio in Los Angeles, all in addition to its Palo Alto headquarters.