1977 Ford Ranchero Gt on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Ford to update Sync, MyFord Touch software... again

Ford hasn't had the best luck with its MyFord Touch and Sync systems, as the finicky infotainment system has been subject to a critical whooping while customer issues have helped sink Ford's IQS scores. The automaker has made a concerted effort, though, to try and fix MyFord Touch. And while the results have been mixed, The Blue Oval is hoping its latest free update, set to go live next week, will make things better.
According to a report from The Detroit News, the new system promises streamlined voice commands with fewer levels between opening query and actual result. Ford is also addressing where certain options are selected on the touchscreen. Rather than working one of the four quadrants on the homescreen, users will be able to select anywhere within the quadrant to make adjustments.
While it might only be a band-aid for MFT's problems, the fact that Ford is still trying to improve it is a promising sign. It's going to take more than just this update to address the system's ills, though.

Focus STs for SEMA include Lotus and Gulf liveries, rally-fied police car

Ford, as we mentioned on Saturday, is pulling out all the stops for November's SEMA show, bringing 57 vehicles to the Las Vegas event. Ford will be staggering the release of its SEMA flotilla, though, so expect to hear a lot about the new additions to the fleet in the weeks to come. We already showed you the Fiesta, Fiesta ST and Mustang models that made up the first batch of SEMA cars. Next up, we have a quartet of modded Focus STs joining Ford's SEMA roster.
Our first Focus ST (pictured above) sports the legendary livery of Gulf Racing. The orange-on-blue scheme, which Ford helped make famous at the 24 Hours of Le Mans, has been updated for 2013, with a more vibrant blue. This ST was built by Universal Technical Institute, while the exterior was done by Neil Tjin of Tjin Edition. Side exhausts, a Vortech supercharger and a Motiv Concepts high-flow cat allow the ST to breathe a bit easier, while Forgestar wheels contrast well with the iconic paint scheme.
Focus ST number two has been done-up by PM Lifestyle and is inspired by "Southern California car culture." Sporting a sleek, pale blue paint job, there's also no shortage of carbon fiber on the car's exterior. The 2.0-liter, turbocharged, four-cylinder engine has been massaged by the likes of Banks Power, COBB Tuning and Ford Racing, while the suspension is wearing a shiny, new set of coilovers and sway bars. The meaty brakes, tucked behind 19-inch, Rotiform wheels, come from Wilwood, while the cabin has been fitted with a pair of Sparco Chrono seats and five-point, Schroth harnesses.